INTRODUCTION
A 1-day intensive and practical program that will cut
short the learning curve by highlighting how to adapt, link and apply
Sun Zi's Warring Strategies to your daily
sales, marketing and business development efforts making the BUSINESS
WARRIORS out of you to win, generate and close more profitable and
recurring businesses in today's market place.
This program is a step-by-step learning of the key concepts within Sun Zi's 13 Chapters that challenge minds towards
attaining victory, not just to win, to create sustainable revenue and
profit for your organization.
OBJECTIVES
Overview of
Program
Globalization and regionalization have drastically change the way
businesses are done, coupled with today's global economic downturn and
reports of recessions in major countries, the BUSINESS WARS are getting
harder and more confusing to fight; the sales "war" we are
fighting, the changes in market place and the demanding needs of
meeting customers' needs require the revenue generating department be
armed with the knowledge, thinking and tactics to win customers both in
MARKET SHARE and MIND SHARE.
It is no longer good enough to just close sales but sales must be
profitable and sales must be sustainable for maximum
return-of-investment at lower cost, and lower price structure.
Corporations big and small are always looking for better ways to
increase sales, especially in the projected downturn of the global and
regional economies. These successful business principles can be found
and were first conceptualized 2,500 years ago in ancient China by one
of history's greatest strategist, Sun Zi, his concept is
used and adapted by world business and political leaders.
COURSE OUTLINE
Key Course Outlines
Attend and learn why Sun Zi said "a good
general win war without conflict..."
Sun Zi's Warring Philosophy adapted to
today's business world:
Chapter 1:
Planning and Analysis
Competitive market place planning and analysis
Chapter 2:
Going for Battle
Selling choices and sphere of sales
Chapter 3:
Planning an Attack
knowing your victory territories
Chapter 4:
Positioning
Sales & Marketing EUSP
Chapter 5:
Momentum of War
Buying Motivations of Customers
Chapter 6:
Strengths & Weaknesses
Product and Services Differentiations
Chapter 7:
Armed Conflict
Contacting the customers
Chapter 8:
Adaptability
Conditions of sales
Chapter 9:
Armed Troops
Moving your sales forward
Chapter 10:
Field Position
Customer relationship management
Chapter 11:
Types of Terrain
Sales & marketing obstacles
Chapter 12:
Attacking with Fire
Knowing customers' pain factors
Chapter 13:
Using intelligent
Marketing intelligent and usage
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